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Monday, July 8, 2019

MAD is no more 😥


Mornings are very different for me depending on which day I wake up to. Today, after my morning routine, I started reading that Linkedin newsletter I get every day with the summary of whatever is going on (relevant stuff) on the world. Generally business stuff, today. The very first article was about MAD magazine, a 60+ years satirical publication is about to shut down original content and, eventually, stop production of original content entirely. Bummer!
The magazine will do reprints of old issues for now 😶 and will only be distributed based on a subscription system.

"I need to clarify the Mad rumors: Mad isn't shutting down but is only leaving the newsstand and will be sold to the direct market. The best thing to do is buy Mad and support it as much as possible, it's not going away," Mad contributor David DeGrand wrote.
MAD marked an epoch on my growing up, as well as on many many others. We hope this is not the end of it.

MAD is no more 😥

Monday, July 1, 2019

8 ways to "fish" for new audience.


Acquiring new audience should be your main objective when you are promoting a blog of your own or a business. In order to get more views you can so so much more than just pay for SEO, post on social media and tell your family to read your stuff. The following nine tips are some of the things that helped me take off.

8 ways to "fish" for new audience.

Friday, June 21, 2019

Creating Engaging Instagram Content with Anna McNaught

Creating Engaging Instagram Content with Anna McNaught 

Join Photographer and Digital Artist Anna McNaught on Adobe Live as she combines imagery in Photoshop to create whimsical landscapes and surreal portraits! This week, Anna will share tips and tricks for growing your Instagram and creating viral content.

Source: https://www.behance.net/live/videos/2771/Creating-Engaging-Instagram-Content-with-Anna-McNaught-1-of-2

Creating Engaging Instagram Content with Anna McNaught

Thursday, June 20, 2019

That time Gap went ugly.

Source: Trendhunter
The marketing world is constantly evolving and so should we. Most of the times we succeed in campaigns. Other times we fail but we end up with a harsh lesson that makes us better. This happened to our beloved world-class clothing and apparel brand GAP.
Back in 2016, the brand decided to re brand their image, starting with a new logo. The stunt lasted for about a week and the response from the people was so ugly that they decided to switch back to their original logo.

Why did it fail? Those elongated serif thin fonts become a classic logo that, with time and some marketing magic, smoothly melted with their name. It stuck to their image and became more of an icon than a logo. Sometimes change is not needed.

That time Gap went ugly.