That time Gap went ugly.

Source: Trendhunter

The marketing world is constantly evolving and so should we. Most of the times we succeed in campaigns. Other times we fail but we end up with a harsh lesson that makes us better. This happened to our beloved world-class clothing and apparel brand GAP.
Back in 2016, the brand decided to re brand their image, starting with a new logo. The stunt lasted for about a week and the response from the people was so ugly that they decided to switch back to their original logo.

Why did it fail? Those elongated serif thin fonts become a classic logo that, with time and some marketing magic, smoothly melted with their name. It stuck to their image and became more of an icon than a logo. Sometimes change is not needed.

mrktr

Just your regular marketing guy, on his typical journey to become a millionaire selling marketing books and whatnot.

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