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Friday, June 21, 2019

Creating Engaging Instagram Content with Anna McNaught

Creating Engaging Instagram Content with Anna McNaught 

Join Photographer and Digital Artist Anna McNaught on Adobe Live as she combines imagery in Photoshop to create whimsical landscapes and surreal portraits! This week, Anna will share tips and tricks for growing your Instagram and creating viral content.

Source: https://www.behance.net/live/videos/2771/Creating-Engaging-Instagram-Content-with-Anna-McNaught-1-of-2

Creating Engaging Instagram Content with Anna McNaught

Thursday, June 20, 2019

That time Gap went ugly.

Source: Trendhunter
The marketing world is constantly evolving and so should we. Most of the times we succeed in campaigns. Other times we fail but we end up with a harsh lesson that makes us better. This happened to our beloved world-class clothing and apparel brand GAP.
Back in 2016, the brand decided to re brand their image, starting with a new logo. The stunt lasted for about a week and the response from the people was so ugly that they decided to switch back to their original logo.

Why did it fail? Those elongated serif thin fonts become a classic logo that, with time and some marketing magic, smoothly melted with their name. It stuck to their image and became more of an icon than a logo. Sometimes change is not needed.

That time Gap went ugly.

Funnel


A funnel is the set of steps a visitor needs to go through before they can reach the conversion.

Fun fact: Frederick Funnellowsky invented it a while back and became a widely used method of organization among fellow marketers.

Funnel

Wednesday, June 19, 2019

keep on relying on reviews, you doofus!


why does 4.5 stars means nothing?
well, why wouldn't you eat a glass croqueta handed by a stranger? He said it is yummy

keep on relying on reviews, you doofus!

Why do I "need" marketing?


well, chances are you are already doing marketing without even noticing it.

Why do I "need" marketing?

Negative marketing and its baggage on life

Shame on you, negative marketing people, get a real job like sad little street clown.

Negative marketing and its baggage on life